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Internet Situation in China
※As the Chinese government controls the national censorship system, the ability to use and access internet services outside the country is limited.
Sina is China’s largest internet portal site.
This large site boasts of having 1.2 billion page views on an average day, and a unique user count of 660 million people.
It is also the source of Weibo.
Its main product is web advertisement.
At InWorld, we offer optimal advertising products according to your desired category and budget.
Weibo is the largest social networking site in China.
It is a very large social network extensively used in China, Hong Kong, Taiwan, and other various nearby Chinese speaking countries. The number of individual and official company accounts exceed 560 million and 1.3 million, respectively.
The number of official Japanese business accounts has also passed one thousand.
At InWorld, we provide various services using Weibo, such as account acquisition and usage support, feed advertisement, KOL promotion, etc.
*What is a KOL(Key Opinion Leader)?
A KOL is a person who has many followers on social network(s) and is able to greatly influence the purchasing behavior of those followers.
They are also called Influencers (A person who exerts influence).
In China, there is a trend which places more credibility in information from word-of-mouth via social networking than information from the mass media.
A post by one of these KOLs (including images and videos) on Weibo has become the most effective promotion tool, and many businesses are introducing products using it as one of the new media in China.
